The Archive
Photograph a piece and Stella files it: category, colour, brand and tags. Cost per wear is kept for you.
The private fashion house
Your wardrobe, kept like couture.
File every piece you own. Ask Stella to read your closet. Request an hour with an owner-approved architect. Wear more of what you already love.
One house, six rooms
Stella
Your AI creative director reads the whole closet and composes three balanced looks for any occasion, in your language.
The Studio
Editorial stills from a sentence. Platinum members direct short runway motion studies.
The Architects
Owner-approved human stylists. Posted rates range from $40 to $800 USD per hour; Gold unlocks booking and Platinum saves 15%. Hours are paid separately.
The Circle
Share an outfit photo, ask ‘Which shoes work with this look?’ and exchange comments and likes with other members. Your private Archive stays private.
Insights
Cost per wear, a rewear index, and the pieces that wait too long in the dark.
Human review, before the first booking
Milton Nitsche, the owner, reviews each architect’s practice details, biography, specialties and submitted qualifications before approving the practice. Credentials are reviewed separately: only approved credentials carry a Verified label. Practice approval is not a guarantee of results.
How it works
- 01
File what you own — a photo is enough.
- 02
Ask Stella for a read, or compose your own looks.
- 03
Book an architect when you want a human eye.
- 04
Wear more. Buy less. Keep what matters.
“Works only with what you already own before suggesting a single new fiber.”
Stella
Open the door to your atelier.
Starter is free, forever. Upgrade only when the closet asks for more.
Open your atelier